Job Description

Description

We are seeking a Data Scientist to join our Legal Analytics team to apply data science, machine learning, and statistical techniques to discover and operationalize user signals from our legal product and adjacent service ecosystem, identify niche audiences, and enable targeted marketing and growth initiatives. This role sits at the intersection of legal expertise, data science, and marketing analytics and will design defensible, privacy-compliant signal pipelines and segmentation strategies that drive measurable marketing outcomes and business value. The role will partner with marketing, technology, product teams, and business stakeholders to deliver actionable insights that improve consumer acquisition strategy, marketing efficiency, user experience, and revenue predictability.

Key Responsibilities

• Turn consumer signals into actionable insights to boost marketing performance, efficiency, and revenue through robust data collection, transformation, normalization, and cleaning.
• Lead development of feature pipelines and data products that surface intent, risk, and propensity signals relevant to legal consumers and their essential needs.
• Build rigorous audience discovery processes: cohort analysis, micro-segmentation, propensity modeling, lookalike creation, and transactional value estimation for niche legal segments.
• Partner with Marketing to translate signals into targeting strategies across paid acquisition, content personalization, and nurture campaigns; measure and iterate on channel-level performance. 
• Establish instrumentation, tagging, and event taxonomy standards to ensure signal quality, provenance, and reusability across teams.
• Ensure all data collection and use adheres to confidentiality requirements, and privacy/regulatory constraints (e.g., GDPR, CCPA); coordinate with Legal and Compliance on guardrails. 
• Design and run experiments and uplift analyses to validate causal impact of targeted campaigns and segmentation strategies (A/B testing, holdouts, synthetic controls). 
• Provide executive-facing insights and dashboards that surface trends, audience opportunity maps, and ROI on marketing outreach to legal consumer cohorts.
• Create reproducible analytics, documentation, and model governance. 
• Collaborate effectively in cross-functional, multidisciplinary teams and champion knowledge sharing and peer mentorship.
• Represent analytics in cross-functional forums and evangelize data-driven approaches to targeting and product-market fit within the organization. 

Desired Experience & Skills

• Bachelor’s or advanced degree with a strong emphasis in Econometrics, Economics, or other quantitative disciplines.
• Demonstrated track record discovering/synthesizing user signals and turning them into commercial outcomes (lead generation, conversion lift, and/or revenue optimization).
• Strong technical skills: SQL, Python/R, PySpark, warehousing, ETL orchestration and experience building production data products. 
• Hands-on experience with segmentation, clustering, propensity/score modeling, uplift modeling, survival analysis, and causal inference. 
• Familiarity with product analytics, CDP/DMP tooling, and marketing systems. 
• Excellent stakeholder management and communication skills; ability to translate technical outputs into clear marketing and product recommendations. 
• Deep appreciation for data privacy, confidentiality, and ethical considerations when working with sensitive legal data. 
• Preferred Qualifications: Knowledge of legal consumer journeys.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $108k - $130k will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

 
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus. 

Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

 
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